Vietnamese version of hit Chinese reality show gains huge popularity

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The Vietnamese version of China's hit reality show Sisters Who Make Waves has recently been released on the country's national television platform VTV3 and sites like YouTube. The show is crowded with Vietnam's hottest celebrities and has become highly popular, attracting a wide range of local viewers. The original show made a similar splash in the Chinese entertainment market when it was first released in 2020.

The Chinese version included stars like Zhang Yuqi, who has gained over 13 million viewers on China's Sina Weibo, and the Vietnamese show is star-studded as well. 53-year-old Vietnamese singer Hồng Nhung has joined the show, along with actress Ninh Dương Lan Ngọc and model H'Hen Niê.

Wanghe Minjun, a TV industry expert, told the Global Times that celebrities on the show need to be successful women, but also need to have contrasting personalities.

"Like all reality shows, the program needs tension and something that can spur discussion," said the expert, such as "a woman who has been to red carpet events many times but still remains childish in everyday life."

The show has become popular on YouTube, with an episode released two weeks ago having been viewed by 4.97 million viewers.

"A singer can connect with listeners' emotions through her voice. Listening to Hồng Nhung is like watching a movie unfold in my mind. I'm impressed that her skill is increasing as she gets older," a Vietnamese netizen said in a post on YouTube.

Xu Shuming, a cultural sociologist, told the Global Times that Sisters Who Make Waves is actually an "encouraging show that gives the audience an image of modern women's potential in the social sphere."

"Compared to shows about young idols, ones about mature and successful women can be more eye-catching since they can draw the attention of a larger group of people," Xu told the Global Times.

Vietnamese actress and singer Chi Pu joined the original Chinese show for its 2023 season and became widely popular with domestic viewers.

Her appearance on the show reassured the international market about the "universal acceptance of the subject of women's power," Wanghe told the Global Times. Chi Pu's Chinese journey was also significant for the later Vietnamese adaptation.

The original Chinese version is available on China's video platform Mango TV, which collaborated with Vietnamese platforms VTV3 and YeaH1 Group, as well as production company STV Production.

"With the advantages of multiple platforms and a large audience, we are confident in creating a reality show that will be successful in the Vietnamese entertainment market in 2023," Le Phuong Thao, the chief investment representative of YeaH1 Group, told the media.

So far, the Vietnamese version of Sisters Who Make Waves has attracted a total of 33 sponsors, the highest ever for a Vietnamese reality TV show.

The show's international success also indicates that the burgeoning Chinese entertainment industry is able to produce cultural IP of a "global standard," Wanghe said.

Other Chinese reality shows like Street Dance of China and Our Songs, a singing program, have also been adapted into Vietnamese and Spanish versions. The singing program Super Vocal has also been brought to audiences in North America.

"Chinese IP is good not only because of the shows' creativity, but also the growing Chinese entertainment industry. Its scale has convinced many international insiders," Wanghe told the Global Times.